Lecture Five: Personas

Xtensio_Tool_UserPersona2V2-min

  • Developing personas for a potential audience allows the designer to fully understand who their creation is aimed at.
  • Creating user personas embodies characteristics and objectives that potential users of the intended interactive may have.
  • Generally, user personas include information such as age, sex, occupation, relationship status, hobbies, likes/dislikes, goals, skills, attitudes etc.
  • Developing several personas of your audience is ideal. This can be tough as one doesn’t know who may see the project, however personas of the intended audience is enough.
  • Detail and refine the persona as much as possible.
  • Even adding a persona to the actual product as well as the user, a great method of practice.
  • When creating a product persona (referred to as Artefact Persona) the following questions should be asked:
    • If the product were a person, what would he/she be like?
    • How would users be expected to react upon first impressions of the product?
    • How would you describe the product to a friend?
    • How is the product different from other competing products?
    • Which celebrity, movie, car etc, would you compare the product with?
  • Developing these personas are the building blocks of any design process.